A _____ brand is a lower-end brand that a firm introduces to try to protect the firm's market share without damaging the firm's existing brands.

Name: A _____ brand is a lower-end brand that a firm introduces to try to protect the firm's market share without damaging the firm's existing brands.
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Question

Quizplus · Accepted Answer

A fighting brand is a lower-end brand introduced by a firm to protect its market share by competing with lower-priced competitors, without harming its existing higher-end brands.

A _____ Brand Is a Lower-End Brand That a Firm