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A Bike Manufacturing Company Targets College-Going Kids

Question 76

Multiple Choice

A bike manufacturing company targets college-going kids. The price of the bikes offered by this company is lower than what the other companies offer in the market. The fact that it offers low-priced bikes to college-going kids is an example of a(n) :


A) adaptive strategy.
B) differentiation strategy.
C) focused cost leadership strategy.
D) pull strategy.
E) focused differentiation strategy.

Correct Answer:

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