A hotel chain offers rooms which are priced higher than what other hotels in the same category offer. The services provided by the hotel are similar in quality when compared to the other firms. This situation makes it impossible for the hotel chain to compete either on the basis of price or on the basis of standout features. This hotel chain is a _____ organization.
A) runner
B) preretailing
C) paste-up
D) rack jobber
E) stuck in the middle

Question

Quizplus · Accepted Answer

The hotel chain is "stuck in the middle" because it cannot compete effectively on price or differentiation, lacking a clear competitive advantage.

A Hotel Chain Offers Rooms Which Are Priced Higher Than