The marketing mix concept was proposed by circus impresario P.T. Barnum.
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Verified
Q11: Companies develop intellectual property to eliminate the
Q12: The four Ps of marketing are: product,
Q13: A firm that enjoys a dynamic capability
Q14: All difficult to imitate strategic resources are
Q15: The four main types of intellectual property
Q17: A strategic resource is valuable to the
Q18: A resource that is valuable and rare
Q19: Tangible resources are more likely to meet
Q20: To earn a patent from the U.S.
Q21: Which of the following qualities of an
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