Which of the following is also known as the four Ps of marketing and provides important insights into how to convince customers to purchase a firm's goods and services?
A) The marketing bible
B) The marketing mix
C) The marketing cocktail
D) The marketing mantra
E) The marketing gospel

Question

Quizplus · Accepted Answer

The marketing mix, also known as the four Ps, consists of Product, Price, Place, and Promotion, which are key factors in marketing a product or service.

Which of the Following Is Also Known as the Four