Apple has been able to reshape its environment by introducing products such as the iPhone and the iPad that transcend the traditional boundaries between the cell phone, digital camera, music player, and computer businesses. This is an example of _____ for explaining a firm's competitiveness.
A) resource-based theory
B) enactment
C) transaction cost economics
D) environmental determinism
E) institutional theory

Question

Quizplus · Accepted Answer

Enactment refers to the idea that organizations can shape their environments through their actions and innovations, as Apple did by introducing products that redefined industry boundaries.

Apple Has Been Able to Reshape Its Environment by Introducing