According to the Five Force Analysis, if a firm is to make more profit, it must take that profit from a rival, a supplier, or a buyer.

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The Five Forces Analysis suggests that a firm's profitability is influenced by competitive forces, including rivalry among existing competitors, bargaining power of suppliers and buyers, threat of new entrants, and threat of substitute products. To increase profits, a firm often needs to gain an advantage over these forces, which can involve taking profit from rivals, suppliers, or buyers.

According to the Five Force Analysis, If a Firm Is