New entrants are more likely to join an industry if:
A) differentiation among existing competitors is low.
B) access to distribution channels is limited.
C) switching costs for consumers are high.
D) capital requirements to enter the industry are high.
E) expected retaliation from existing competitors is high.

Question

Quizplus · Accepted Answer

New entrants are more likely to join an industry if differentiation among existing competitors is low, as it implies less brand loyalty and easier market entry.

New Entrants Are More Likely to Join an Industry If