A strategy that involves a supplier entering the industry that it supplies inputs to is referred to as:
A) forward horizontal integration.
B) backward vertical integration.
C) horizontal diversification.
D) backward horizontal integration.
E) forward vertical integration.

Question

Quizplus · Accepted Answer

Forward vertical integration occurs when a supplier moves into the industry it supplies, effectively moving closer to the end customer in the supply chain.

A Strategy That Involves a Supplier Entering the Industry That