In 1895, cereal tycoon C.W. Post started offering a cereal-based drink called Postum. Part of Postum's initial marketing strategy involved ads that promoted the nutritional benefits of Postum while raising concerns about the health effects of coffee. This type of advertising is an example of a strategic ______.
A) plan
B) purpose
C) position
D) perspective
E) ploy

Question

Quizplus · Accepted Answer

This type of advertising is an example of a strategic ploy, as it involves a specific tactic to undermine the competition by highlighting potential negative aspects of coffee while promoting the benefits of Postum.

In 1895, Cereal Tycoon C