When ads focus on the quality of the product, they persuade people to change attitudes through__________.

Question

Quizplus · Accepted Answer

When ads focus on the quality of the product, they persuade people to change attitudes through the central route. This means that the person is actively thinking and processing information about the product, rather than just reacting emotionally or based on superficial cues. This can lead to more long-lasting and meaningful changes in attitude and behavior.

When Ads Focus on the Quality of the Product, They