In a society with a great deal of pluralism in religion,such as the United States,different religious groups use marketing techniques to package an appealing product to attract buyers in a competitive market.The approach in the sociology of religion that uses this type of description was:

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The description of different religions using marketing techniques to attract followers in a competitive market is a key concept in the theory of religious economy. This approach views religion as a market, where different religions compete for consumers based on their marketing strategies, appeal, and perceived benefits. The theory of religious economy is mainly associated with sociologists such as Rodney Stark and William Bainbridge.

In a Society with a Great Deal of Pluralism in Religion,such