A magazine advertisement depicting a young boy with painted toenails received a great deal of negative media attention, whereas a similar advertisement featuring a young girl covered in dirt after playing football was barely noticed. This imbalance MOST likely reflects Western culture's greater:

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Western culture often exhibits greater intolerance towards boys who engage in behaviors that cross traditional gender boundaries, such as painting toenails, compared to girls who engage in traditionally male activities, like playing football.

A Magazine Advertisement Depicting a Young Boy with Painted Toenails