The hard bargaining approach developed by a vice president at GE meant to circumvent the union was found to be a violation of good faith bargaining primarily because it attempted to bypass the employees' exclusive bargaining agent was called:

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Boulwarism is a negotiation strategy named after Lemuel Boulware, a former vice president at GE, which involved presenting a "take-it-or-leave-it" offer directly to employees, bypassing the union, and was deemed a violation of good faith bargaining.

The Hard Bargaining Approach Developed by a Vice President at GE