The CEO of Alacore invested significant effort into expanding the firm's capabilities in technology development and marketing, especially in customer service, to give Alacore a competitive advantage over its rivals.In this situation, the CEO was reshaping capabilities into core competencies.

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Core competencies are unique strengths that allow a company to achieve a competitive advantage, and by focusing on technology development, marketing, and customer service, the CEO is enhancing these areas to make them core competencies.

The CEO of Alacore Invested Significant Effort into Expanding the Firm's