DovBid sells non-standardized products to customers with unique needs.Because DovBid uses a differentiation strategy, it is likely that it will:
A) use a hierarchical structure with many layers.
B) develop very formal reporting structures.
C) use cross-functional development teams.
D) establish a number of independent business units.

Question

Quizplus · Accepted Answer

A differentiation strategy often involves innovation and creativity, which can be facilitated by cross-functional development teams that bring together diverse expertise and perspectives.

DovBid Sells Non-Standardized Products to Customers with Unique Needs