A manufacturer of specialty jams and jellies has decided to ally itself with an orchard and vineyard growing rare strains of fruit.This is a(n) __________ strategy.

Question

Quizplus · Accepted Answer

This is a vertical complementary strategy because the manufacturer is aligning with a supplier (the orchard and vineyard) to enhance its product offerings, which is a typical vertical integration move.

A Manufacturer of Specialty Jams and Jellies Has Decided to Ally