Lampster Corp.is exploring options for entering into international markets.The key stakeholders have expressed a desire for low cost and low risk, and are willing to give up control and to accept low returns.The best type of entry for Lampster would be a strategic alliance.

Question

Quizplus · Accepted Answer

A strategic alliance may not necessarily be low cost or low risk, and it often involves shared control rather than giving up control. Licensing or franchising might be more suitable for low cost, low risk, and low control entry.