While there are multiple means of entering new international markets, firms should use one method consistently with all of its various products and across its different markets in order to reduce administrative complexity.

Question

Quizplus · Accepted Answer

Using a single method for all products and markets can limit a firm's flexibility and ability to adapt to different market conditions, consumer preferences, and regulatory environments. Different markets may require different entry strategies for success.

While There Are Multiple Means of Entering New International Markets