Raymond Vernon states that the classic rationale for international diversification is to:
A) preemptively dominate world markets before foreign companies can establish dominance.
B) avoid domestic governmental regulation.
C) extend the product's life cycle.
D) discover product innovations.

Question

Quizplus · Accepted Answer

Raymond Vernon's product life cycle theory suggests that international diversification helps extend the life cycle of a product by introducing it to new markets after domestic demand has matured.

Raymond Vernon States That the Classic Rationale for International Diversification