Increasingly, customers worldwide are demanding emphasis on local requirements and companies require efficiency as global competition increases.This has triggered an increase in the number of firms using the __________ strategy.
A) multidomestic
B) transnational
C) universal
D) global

Question

Quizplus · Accepted Answer

The transnational strategy allows firms to balance the need for local responsiveness with the need for global efficiency, addressing both local requirements and global competition.

Increasingly, Customers Worldwide Are Demanding Emphasis on Local Requirements and Companies