Managers perceive internal product development as a high-risk activity and tend to choose acquisitions because approximately __________ percent of innovations fail to achieve adequate returns.
A) 48
B) 68
C) 88
D) 98

Question

Quizplus · Accepted Answer

Approximately 88 percent of innovations fail to achieve adequate returns, making internal product development a high-risk activity for managers.

Managers Perceive Internal Product Development as a High-Risk Activity and Tend