To ensure the quality of its almond butters, Rally's Roasters owns the almond groves in which all of its almonds are grown.Rally's almond butters are sold in supermarkets as well as specialty food stores throughout the country.Rally's makes use of what type of integration?
A) Forward
B) Backward
C) Multiple
D) Top-down

Question

Quizplus · Accepted Answer

Backward integration occurs when a company owns or controls its suppliers, in this case, Rally's Roasters owning the almond groves where its almonds are grown.

To Ensure the Quality of Its Almond Butters, Rally's Roasters