Virgin Group Ltd.successfully transfers its marketing core competence across airlines, cosmetics, music, drinks, mobile phones, health clubs, and a number of other businesses.Virgin follows a(n) __________ diversification corporate strategy.
A) dominant-business
B) related constrained
C) related linked
D) unrelated

Question

Quizplus · Accepted Answer

Virgin Group Ltd. follows a related linked diversification strategy, as it transfers its core marketing competence across various industries that are not directly related but share some commonalities, allowing for synergy and leveraging of brand strength.