__________ relates to the gains or losses a firm expects to experience if it attacks a rival or responds to an attack by a rival.
A) Motivation
B) Awareness
C) Responsiveness
D) Ability

Question

Quizplus · Accepted Answer

Motivation relates to the gains or losses a firm expects to experience if it attacks a rival or responds to an attack by a rival. It reflects the firm's willingness to engage in competitive actions.

__________ Relates to the Gains or Losses a Firm Expects