Lawsuits over patent and copyright infringements are more common and intense in:
A) fast-cycle markets because the market is innovation-driven.
B) standard-cycle markets because the firm's brand name is such an important competitive advantage.
C) slow-cycle markets because of the desire to shelter the company from imitation of its competitive advantage.
D) standard-cycle markets because innovation is rare, which gives the innovating firm a significant competitive advantage.

Question

Quizplus · Accepted Answer

In slow-cycle markets, firms rely on their competitive advantages for longer periods, making them more protective of their intellectual property to prevent imitation and maintain their market position.

Lawsuits Over Patent and Copyright Infringements Are More Common and Intense