In the Animal Food Products Business, Food-Product Needs of Owners

In the animal food products business, food-product needs of owners of companion animal pets (e.g., dogs and cats) differ from the needs for food and health-related products of those owning production animals (e.g., livestock) .To which of the following aspects of managing customer relationships does this choice refer?

A) Who: Determining the Customers to Serve
B) What: Determining Which Customer Needs to Satisfy
C) How: Determining Core Competencies Necessary to Satisfy Customer Needs
D) When: Determining When to Satisfy Customer Needs