How does a firm capture value when using a franchise business model?
A) By receiving fees and royalty payments
B) By selling a premium version of its product or service
C) By giving advertisers access to target customers
D) By matching those who want a service with those who are providing it

Question

Quizplus · Accepted Answer

In a franchise business model, the franchisor captures value by receiving fees and royalty payments from the franchisee for the right to use the brand and business system.

How Does a Firm Capture Value When Using a Franchise