The new generation of lunch trucks serving high-end fare in cities such as New York, San Francisco, and Los Angeles share which of the following business strategies?
A) Cost leadership
B) Focused differentiation
C) Integrated cost leadership/differentiation
D) Differentiation

Question

Quizplus · Accepted Answer

These lunch trucks focus on offering unique, high-end food options that differentiate them from traditional food trucks, targeting a specific market segment willing to pay a premium for quality and uniqueness.

The New Generation of Lunch Trucks Serving High-End Fare in Cities