The book The Dyslexic Advantage appeals to a market of educators, people with dyslexia, their friends, family, and coworkers.This is customer segmentation by __________ factors.
A) demographic
B) socioeconomic
C) psychological
D) consumption

Question

Quizplus · Accepted Answer

The segmentation is based on psychological factors as it targets individuals with dyslexia and those connected to them, focusing on their specific needs and interests.

The Book the Dyslexic Advantage Appeals to a Market of Educators