At Southwest Airlines, the complex interrelationship between the firm's culture and human capital adds value for customers in ways that other airlines cannot, such as jokes on flights by flight attendants and cooperation between gate personnel and pilots.

Question

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Southwest Airlines is known for its unique company culture and employee engagement, which enhances customer experience through personalized interactions and teamwork, differentiating it from other airlines.

At Southwest Airlines, the Complex Interrelationship Between the Firm's Culture