Compared to tangible resources, intangible resources are:
A) of less strategic value to the firm.
B) less likely to be the focus of strategic analysis.
C) a superior source of capabilities.
D) more likely to be reflected on the firm's balance sheet.

Question

Quizplus · Accepted Answer

Intangible resources, such as brand reputation, intellectual property, and company culture, often provide a superior source of capabilities because they are unique, difficult to imitate, and can provide a sustainable competitive advantage.

Compared to Tangible Resources, Intangible Resources Are