Because of threats and risks in the global environment, some firms choose to take a more cautious approach by:
A) avoiding global markets altogether.
B) expanding only to developed countries.
C) focusing on global niche markets.
D) acquiring already established firms in foreign markets.

Question

Quizplus · Accepted Answer

Focusing on global niche markets allows firms to target specific segments of the global market, reducing risks and threats associated with broader global expansion.

Because of Threats and Risks in the Global Environment, Some