Once a firm has determined its competitors' future objectives, current strategy, assumptions, and strengths and weaknesses, its next step is to develop a(n):
A) environmental assessment.
B) marketing plan.
C) response profile.
D) task force to implement the plan.

Question

Quizplus · Accepted Answer

A response profile is developed to anticipate and plan for how competitors might respond to the firm's actions based on their objectives, strategies, assumptions, and strengths and weaknesses.

Once a Firm Has Determined Its Competitors' Future Objectives, Current