Particularly when assessing investments in new venture firms, the most effective, and often the only, way to measure the performance of the firms and determine their viability as an investment option is to examine financial metrics such as returns on assets, and sales.

Question

Quizplus · Accepted Answer

While financial metrics are important, assessing new venture firms also requires evaluating qualitative factors such as market potential, management team, competitive advantage, and innovation.

Particularly When Assessing Investments in New Venture Firms, the Most