A motivational model for the self-serving bias suggests that we attribute success to internal factors because we ________.

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The self-serving bias is the tendency for individuals to attribute their successes to internal factors (such as their own abilities, effort, or personality traits) while attributing failures to external factors (such as bad luck, difficult circumstances, or the actions of others). One motivational explanation for this bias is that it helps to boost our self-esteem and maintain a positive sense of self-worth. By attributing success to internal factors, we feel that we are in control and capable of achieving our goals, which can have positive psychological effects on our mood, motivation, and confidence.

A Motivational Model for the Self-Serving Bias Suggests That We