The Research Finding That People Tend to Respond Positively to Indications

The research finding that people tend to respond positively to indications that another person shares their attitudes,beliefs,and interests while they respond negatively to indications that another person differs from them in terms of attitudes,beliefs,and interests is known as ________.

A) the proportion of similarity
B) the repeated exposure effect
C) the similarity-dissimilarity effect
D) the affect-centered model
E) balance theory