Order qualifier refers to the criterion customers use to differentiate the services or goods of one firm from those of another.

Name: Order qualifier refers to the criterion customers use to differentiate the services or goods of one firm from those of another.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Order qualifiers are the minimum standards or criteria that a product or service must meet for it to be considered by customers, while order winners are the factors that differentiate a firm's offerings from its competitors.

Order Qualifier Refers to the Criterion Customers Use to Differentiate