Gerdsome, Inc.uses a trademark that is substantially the same as a mark of Balsmore Co.As a result, Balsmore's business falls off.Balsmore may recover damages from Gerdsome without proving Gerdsome intended to cause confusion by the use of that mark.

Question

Quizplus · Accepted Answer

In trademark infringement cases, the plaintiff does not need to prove the defendant's intent to cause confusion; they only need to demonstrate that the use of the mark is likely to cause confusion among consumers.