The tort of appropriation is also known as the right of publicity.

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The tort of appropriation is indeed also known as the right of publicity, which is a type of intellectual property right that allows a person to control the commercial use of their name, image, likeness, or other identifying aspects of their persona. This tort can be used to prevent others from using someone's image or likeness for commercial purposes without their consent, or from attaching their name to a product or service without authorization.

The Tort of Appropriation Is Also Known as the Right