A new school of research on advertising suggests that advertising's cultural dimension is separate from its economic dimensions; consumption must be understood outside the societal and group implications in which it is undertaken.

Question

Quizplus · Accepted Answer

The statement contradicts the core idea of the new school of research on advertising, which often emphasizes that advertising's cultural dimension is deeply intertwined with its economic dimensions. Consumption cannot be fully understood without considering the societal and group implications in which it is undertaken, as these factors significantly influence consumer behavior and the effectiveness of advertising.

A New School of Research on Advertising Suggests That Advertising's