The basic motivation of multinational companies, as with all businesses is to:

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The main motivation of multinational companies, just like any other business, is to increase profitability. This can be achieved through expanding into new markets, enhancing efficiency, reducing costs or increasing revenues, among other strategies. While other choices may also be important objectives for businesses, they are, ultimately, means to an end in pursuing profitability.

The Basic Motivation of Multinational Companies, as with All Businesses