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Which of the Following Does Not Pertain to the Term

Question 8

Multiple Choice

Which of the following does not pertain to the term glocalization?


A) was popularized by British sociologist Roland Robertson in the 1990s
B) refers to the creation or distribution of global products that are customized to suit local laws
C) using the Internet to provide local messages on a global basis
D) emphasizes the belief that international sales succeed when companies adapt the product or promotion specifically to a particular locale
E) popularized by Harvard professor Theodore Levitt

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