According to Your Text, a "Fairer Reading" of What Harvard

According to your text, a "fairer reading" of what Harvard professor Theodore Levitt was suggesting in his global marketing concept leads to which of the following?

A) Companies should adopt a global approach whenever appropriate.
B) Companies should ignore local culture and tradition whenever possible.
C) Companies should be cautious about an overdependence on the value of branding and brand equity.
D) Efficiencies of scale will only occur at a micro level.
E) Efficiencies of scale occur only on a macro level.