In the '40s and '50s, American advertising agencies expanded by starting foreign branches that were responsible for the advertising of the few large U.S. clients in a limited number of countries.

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Quizplus · Accepted Answer

This is true. Many American advertising agencies established foreign branches in the 1940s and 1950s to handle the advertising campaigns of their large U.S. clients in select foreign markets. This allowed the agencies to better understand and adapt to the local cultures and consumer preferences in those countries.

In the '40s and '50s, American Advertising Agencies Expanded by Starting