A research study by Dynamic Logic on the effect of adding online to a television campaign found that:
A)adding the Web was stronger at raising awareness.
B)adding the Web significantly impacts sales.
C)use of the Web links a brand to a message twice as much as does use of broadcast.
D)use of the Web links a brand to a value proposition twice as much as does use of broadcast.
E)adding the Web virtually had little effect on raising associations or awareness.

Question

Quizplus · Accepted Answer

The research study found that adding online to a television campaign was stronger at raising awareness, which supports option A as the correct choice. Option B is not supported by the research study, as it did not find a significant impact on sales. Option C and D are both incorrect, as the research did not measure the extent to which the Web links a brand to a message or value proposition. Option E is also incorrect, as the study found that adding the Web had a significant effect on raising awareness.

A Research Study by Dynamic Logic on the Effect of Adding