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A Research Study by Dynamic Logic Revealed All of the Following

Question 3

Multiple Choice

A research study by Dynamic Logic revealed all of the following EXCEPT:


A) the Web was stronger at influencing purchase decisions than at raising awareness.
B) broadcast ads upped linking a brand to a message or value proposition by 13 points.
C) TV spots increased the ability to influence purchase decisions by nearly 6 points, or by over six times more than Web messages did.
D) adding online advertising to a TV campaign can boost brand awareness.
E) Web ads upped linking a brand to a message or value proposition by 7 points.

Correct Answer:

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