Trying to answer the questions "Where are we today, how did we get here, and where are going?" are part of the advertising planning process known as:
A)creative objectives.
B)media objectives.
C)situation analysis.
D)SWOT analysis.
E)market assessment.

Question

Quizplus · Accepted Answer

Situation analysis involves evaluating the current state of the market, the competition, and the target audience to determine the company's strengths, weaknesses, opportunities, and threats. This helps in understanding where the company stands currently, how it arrived at this point, and where it needs to go. Therefore, situation analysis is the process where the questions "Where are we today, how did we get here, and where are going?" are answered. Creative objectives and media objectives are part of the advertising strategies, while SWOT analysis and market assessment are components of situation analysis.

Trying to Answer the Questions "Where Are We Today, How