When analyzing the competitive atmosphere and marketing climate, advertisers would NOT consider?
A)other brand and products
B)the psychographic profile
C)the demographic profile
D)the ROI
E)the geomarketing profile

Question

Quizplus · Accepted Answer

ROI stands for Return on Investment and is a financial metric that advertisers use to measure the performance of their marketing efforts. It would not be considered a part of the competitive atmosphere or marketing climate analysis, but rather a separate aspect of evaluating the effectiveness of their marketing strategies.

When Analyzing the Competitive Atmosphere and Marketing Climate, Advertisers Would