After the overall copy objectives are determined, we should be ready to:
A)determine what motivates people.
B)determine whether the budget will allow for embellishments.
C)address production needs.
D)implement the copy strategy.
E)select the appropriate visuals.

Question

Quizplus · Accepted Answer

Once the overall copy objectives are determined, the next step should be to implement the copy strategy. This involves creating the actual copy and putting it into action in the chosen medium or media. The other options, such as determining what motivates people or addressing production needs, may be important considerations during the planning and development stages, but they do not directly relate to implementing the copy strategy itself. Selecting appropriate visuals may be part of implementing the copy strategy, but it is not the primary focus of this step. The budget for embellishments is also not a primary consideration at this stage.

After the Overall Copy Objectives Are Determined, We Should Be